Unlocking Creativity & Sparking Real Change
With more than 20 years as a Creative Impact Strategist, I work side-by-side with people and teams through energizing workshops, personalized coaching, and purposeful facilitation. Together, we break through barriers, expand horizons, and ignite bold ideas that lead to meaningful, lasting transformation.
My approach blends creative thinking, evidence-based insights, and behavioral psychology to build strategies that expand potentials and boost social impact. I help spark breakthrough thinking that actually sticks.
A few favorite projects.
Enterprise Advocacy
Impact Director @ The Mom Project
Werklabs @ The Mom Project
Insight: Enterprise organizations inadequately support women, caregivers, and the BIPOC community, leading to significant and glaring disparities in their representation, retention, and advancement.
Strategy: Collaborated with ERGs, execs, and DEIB leaders to craft behavioral, data-backed narratives that drove empathy and action. Utilizing behavioral economics and predictive analytics to we showed the highlight the real cost of inaction and advocate for systems-level change.
Impact: Leveraged Werklabs @ The Mom Project into a trusted workforce intelligence partner. Generated over $40M in direct impact for underserved talent, drew in $120M in investment, and reached 1.5M+ people through research and advocacy. Led 200+ workshops and events with partners like Amazon, Accenture, Best Buy, Boomi, Etsy, Kellogg's, NBA, Nike, Northern Trust, Synchrony, and numerous others.
Fostering Creativity & Workplace Wellbeing
Insight: Creativity thrives when teams feel connected, resourced, and seen.
Strategy: Delivered evidence-based workshops that improved collaboration, sparked innovation, and strengthened cultural connection. Sessions were tailored using data-driven frameworks rooted in positive psychology and strategic design.
Impact: Facilitated hundreds of sessions for companies like CityCare Agency, Entrepreneurs’ Organization, Liquidfish Digital Agency, LifeSquire, Midtown OKC, Name.com, Nextep, Oklahoma Commission on the Status of Women, Shakti Group, Skylark AV, Sonder Centers, Vectra Bank, Yama Retreats and Women Leadership Council, and more. Consistently boosted creativity, cohesion, and workplace joy.
Eco-friendly Wellbeing
Image Source: Debi Treloar for Anthropologie
Wonder Haus
Insight: Our external environments shape our inner world.
Strategy: Physically situate elements of thriving to provoke curiosity, connection, and generative philanthropic contribution. Based on environmental psychology insights, reimagine what space could be.
Impact: Top-rated travel experience. Over $35k+ raised for nonprofit partners to date.
Netflix "World's Most Amazing Vacation Rentals" Trailer
Netflix 'World's Most Amazing Vacation Rentals'
Architectural Digest “7 Architecturally Stunning Properties”
House Beautiful “The Best Houses on Season Two”
Fast Company "Travel Fantasies"
Travel+Leisure.com 'Best Colorado Airbnbs'
Anthropologie 'Fall Catalog Photoshoot'
HGTV '10 Breathtaking Rental Homes'
Conde Naste 'Best Airbnbs in Colorado'
Apartment Therapy 'Home Feature'
Public Art + Placemaking
Image Source: Western Avenue District
Generative Creativity
Insight: Public art isn’t just beautification; it creates belonging, supports artists and sparks social inclusion.
Strategy: Advance the relevance and interest of a historic area while benefiting the art community, residents and small business economy. Enlist under-represented female artists to offer a progressive perspective on enhanced placemaking.
Impact: Named a catalyst for OKC’s street art renaissance. USA Today called Oklahoma City the #1 city for street art in the U.S. The district is now known for this cultural element which also resulted in the highest fundraising numbers in district history.
Pop Culture +
Social Impact
Image Source: The Journal Record
Food For All
Insight: Oklahoma had the largest monthly food truck festival in the United States. Oklahoma also ranked 10th worst in the U.S. for food insecurity. The contrast was too striking to ignore.
Strategy: Used pop culture as an entry point to drive awareness. Launched a crowdfunded food truck focused on equity and community. Engage the public in the endeavor from inception through sustainable conclusion.
Impact: The community crowdfunded Food For All food truck became a focal point at events centering collective consciousness on hunger. Served 3,000+ meals served. Raised $26k+ for the Regional Food Bank of Oklahoma.
Food Truck With A Social Good Twist
Make It Possible 'Food For All'
Greening Social Connection
Image Source: Fitzsimmons Architects
Community Welfare
Insight: Community green space cultivates social connection, reduces stress, and improves well-being.
Strategy: Built a grassroots coalition of residents, sponsors, and city partners to revitalize a forgotten park into a thriving community space.
Impact: The result was a stunning reclamation of much-needed green space. A now widely-used urban park, named an Outstanding Community Impact Initiative by the Urban Land Institute.
Urban Land Institute Outstanding Community Impact Initiative Award Recipient
Bridging People + Place
Image Source: Quit Nguyen
Sense of Community “On The Lawn”
Insight: There are key elements to creating a sense of community. Achieving this among people enhances well-being, quality of life and contribution to others. (McMillan & Chavis, 1986)
Strategy: Repurposed an underutilized lawn into a recurring monthly gathering On The Lawn event series focused on connection and inclusion.
Impact: Hundreds of recurring visitors, stronger ties between residents, small businesses, and civic leaders. Economic uplift + cultural momentum.
Early Career Catalyst
Lasting Impact
A transformative event early in my marketing career shaped my ongoing dedication to social wellbeing. I volunteered weekly with Girls Inc. Metro Denver and was asked to mentor a group of high school girls. In a program called "Corporate Camp," we taught entrepreneurial skills, and Goldman Sachs Foundation hosted a nationwide competition.
The student groups were to outline an original business idea, including a comprehensive plan with a marketing strategy, sales projections, capital costs, and a funding method. Hundreds of teams entered, and four finalist teams would be selected to earn a seat at a Goldman-advised entrepreneur series. My girls, team BOVE (Bag's of Vibrant Expression), were among the four finalists.
This group of five young women boarded their first-ever flight to New York City and bravely presented to a panel of investment elite. They were forever changed and so was I. Pouring into people + possibilities became a lifelong pursuit.
To Leticia, Lily, Christina, Blanca, and Chelsea, I always believed in your potential. And I’ll always be grateful I got to watch you believe in it, too.